The Health Tourism Confederation (SATKOF) has made an important appointment with the aim of strengthening its organization throughout Turkey. Gül Eğriboz, who has over 15 years of professional experience in beauty and aesthetic consulting, has been appointed as SATKOF’s İzmir Provincial Chair. Gül Eğriboz entered the beauty industry in 2008 as a professional makeup artist and gained significant expertise by working with numerous national and international brands. Having completed all her legal certifications at the “Master Instructor” level, Eğriboz has successfully run her own business in Izmir since 2009, becoming a trusted and respected name in the industry. Specializing in beauty and bridal coaching, aesthetic consulting, and personalized care techniques, Eğriboz not only focuses on her individual career but also takes an active role in projects that support women entrepreneurs in the beauty industry. In this way, she contributes to the development of the sector while inspiring women’s employment and entrepreneurship. Gül Eğriboz also has a multifaceted educational background; she studied Business Administration at Anadolu University in Eskişehir and Computer Technology at Celal Bayar University in Manisa. She also completed the Master Instructor Beauty Expert program at Bornova Vocational Training School, formalizing her professional competence. SATKOF President Prof. Dr. Aysun Bay highlighted the strategic importance of Izmir on Turkey’s health tourism map in her assessment of the appointment: “Izmir is one of Turkey’s most strategic cities in terms of health tourism. It has strong potential on the international stage with both its healthcare infrastructure and its cultural and tourist capacity. I consider the appointment of Gül Eğriboz, who stands out with her expertise in beauty and aesthetic consulting, her professional experience, and her strong representation skills, as SATKOF İzmir Provincial President to be extremely valuable. I wholeheartedly believe that she will bring new dynamism to İzmir’s health tourism vision.” With this appointment by SATKOF, it is expected that a more institutionalized, coordinated, and internationally standardized structure in the field of health tourism in Izmir will be strengthened. Thanks to Gül Eğriboz’s experience and sectoral network, it is aimed to make the city’s potential for health tourism, particularly focused on beauty, aesthetics, and personal care, more visible and to develop new partnerships. Yazı gezinmesi KATMERCİM: A JOURNEY OF SWEETNESS FROM TRADITION TO THE FUTURE